Business model

At Boardroom Excellence Up, our business model is built upon a foundation of purpose-driven education, industry credibility, and long-term value creation. We position ourselves as a premier provider of executive-level governance training in Australia, focusing exclusively on developing boardroom leadership capabilities. Our model is not just about delivering courses — it’s about enabling transformation at the highest level of organisational influence.

1. Value Proposition

Our core value lies in empowering directors and board candidates to operate with strategic clarity, ethical judgment, and regulatory confidence. We offer immersive, practice-oriented learning experiences designed to meet the real demands of governance roles. Our value proposition includes:

  • Premium education led by seasoned governance experts

  • Industry-recognized certification for career advancement

  • Boardroom-ready skills that translate into immediate impact

  • Personalised learning journeys with mentorship and simulation

By delivering high-value content with measurable professional outcomes, we position ourselves as both a training institute and a leadership development partner.

2. Target Segments

Our services are designed for three primary audience segments:

  • Aspiring Directors: Mid- to senior-level professionals preparing for their first board position.

  • Experienced Directors: Individuals already serving on boards seeking to enhance strategic and regulatory capabilities.

  • Chairs & Committee Leaders: High-level executives who require refined leadership tools to guide board culture, performance, and structure.

We also offer institutional partnerships for organisations seeking to train internal leadership or improve board performance across their governance structures.

3. Revenue Streams

Our revenue is generated through a combination of high-impact educational services, delivered via both online and in-person formats:

  • Direct course enrolment (Foundation, Advanced, Chair Intensive)

  • Corporate training partnerships and internal board development programs

  • Executive coaching and private mentorship services

  • Certification and alumni membership subscriptions

  • Public speaking engagements and sponsored governance forums

This diversified revenue approach ensures both sustainability and growth across varying market cycles.

4. Delivery Channels

We utilize a blended learning strategy to ensure accessibility, engagement, and efficiency:

  • On-site training in key Australian cities for experiential workshops and networking

  • Online learning portal with interactive modules, downloadable resources, and progress tracking

  • Live virtual classrooms for peer discussion, Q&A, and guest speakers

  • One-on-one coaching via video sessions and personal development planning

  • Resource hub offering white papers, governance toolkits, and policy templates

This multi-channel system allows us to scale operations while maintaining personal, high-touch learning experiences.

5. Cost Structure

Our cost structure prioritizes quality content creation, expert instructor recruitment, and technological infrastructure:

  • Faculty fees and guest expert honoraria

  • Course development, curriculum design, and content updates

  • Platform maintenance and LMS (learning management system) licensing

  • Marketing, outreach, and brand positioning

  • Administrative and certification management

This investment ensures that our offerings remain authoritative, current, and competitive within the director education market.

6. Strategic Partnerships

We collaborate with a range of ecosystem players to deliver maximum value:

  • Legal and governance advisory firms for regulatory insight

  • Industry associations for accreditation and thought leadership

  • Universities and executive education platforms for co-branded programs

  • Corporate governance networks for outreach and recruitment

  • Board recruiters and chairpersons for live case studies and mentorship

These partnerships enhance our credibility, extend our reach, and enable us to remain aligned with best practices across sectors.

7. Growth and Scalability

Our model is built for expansion. Future growth initiatives include:

  • Geographic scaling to New Zealand and Southeast Asia

  • Development of sector-specific board programs (e.g., healthcare, fintech, NFP)

  • Creation of a digital governance certification track

  • Launch of an elite “Board Chair Fellowship” program

  • Establishment of a research institute focused on board performance innovation

By leveraging digital infrastructure and strategic alliances, we aim to scale impact without compromising excellence.


Boardroom Excellence Up stands not only as a provider of knowledge but as a long-term partner in leadership evolution. Our business model is intentionally designed to support responsible, sustainable, and effective board leadership across Australia and beyond.